Manager's Minute

The Program Guide Returns… If You Want It!

You may have wondered what happened to WUGA’s January program guide. But if so, it appears you were nearly alone.

As the new year began, an analysis of download statistics revealed that fewer than thirty copies of each month’s program guide were being downloaded, and some of those were retrieved by WUGA staff. Frankly, it might be more cost-efficient to make a phone call to each of those downloaders and just tell them about the coming month’s schedule.

We made a snap decision to discontinue the program guide. None was issued for January. But on further reflection, we can’t help wondering if the guide’s lack of readership is simply the result of our failure to tell WUGA listeners that the guide is available, every month. So the program guide is back, at least for a few more months. We will try to do a better job of publicizing it. And if you can help spread the word to others who might be interested, we will be grateful for your help.

As always, thanks for listening,

Steve