Red Cross Launches New "Missing Types Campaign" to Reach Donors

Jun 14, 2018

The Red Cross is launching a new campaign this summer, in hopes of reversing a declining donor population.

The goal of the Missing Types campaign is to raise awareness while recruiting new donors and reaching out to those who haven’t given blood in years. Communications Manager Ronnika McFall says the campaign is getting support as companies, organizations and agencies throughout the nation.  remove the letters A, B and O from their brands.

“As part of the campaign the letters A, B and O used to identify blood types are disappearing across the country and around the world from corporate logos,” according to McFall. “So for example, Oreo removed two O’s from Oreo; IBM removed the B, Dominos removed the O.”

McFall says every two seconds, someone in the country needs blood.

“Blood donations at high school and college blood drives account for as many as 20 percent of donations. Donations from those who usually give at this drives drop by more than 80 percent when school is out for the summer.”

For more information on the campaign or to give blood visit Red Cross blood DOT ORG, call 1-800-Red Cross (800-733-2767) or use the free Red Cross Blood Donor App.