American Red Cross

September is Childhood Cancer Awareness Month and the American Red Cross is working to draw attention to the situation.

According to the Red Cross, more than 15,000 children and teens in the U.S. are diagnosed with cancer each year. They may need blood products on a regular basis during chemotherapy, surgery, or treatment for complications.

Ronnika McFall is with Red Cross Communications. She says the organization is offering incentives to donors.

Red Cross: Critical Need for Blood

Aug 10, 2018

The Red Cross is continuing to experience a decline in donations as many regular donors delay giving to take final vacations, and prepare for the state of school.

The emergency shortage began last month and Red Cross officials say a critical need remains, especially for type ‘O’ blood. As a thank-you, those that give blood through August 30 will receive a $5 Amazon Gift Card via email.

Ronnika McFall is with Red Cross Communications; she says it’s easy to find a donation location near you.

Red Cross Issuing Urgent Call for Blood Donors

Jul 10, 2018

An emergency blood shortage is prompting the American Red Cross to issue an urgent call for eligible donors of all blood types – especially type O.

The agency escalated its call for blood and platelet donors after a difficult Independence Day week for donations.

Communications manager Ronnika McFall says several hundred fewer drives were held due to the July 4th holiday weekend.

“More than 550 fewer blood drives were held the week of the 4th of July than a typical week as individuals across the country celebrated the holiday and enjoyed summer activities.’

The Red Cross is launching a new campaign this summer, in hopes of reversing a declining donor population.

The goal of the Missing Types campaign is to raise awareness while recruiting new donors and reaching out to those who haven’t given blood in years. Communications Manager Ronnika McFall says the campaign is getting support as companies, organizations and agencies throughout the nation.  remove the letters A, B and O from their brands.

Memorial Day is considered the unofficial start to summer, and it’s also the beginning of a steep decline in blood donations.

The Red Cross is issuing a call for summer blood donations, to help stave off a blood shortage this summer. The organization says while busy summer schedules, vacations and school breaks often keep regular donors from giving, the need for blood remains constant.

Communications Manager Ronnika McFall says the agency’s app is aimed at making the process easier.

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