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Lexington, Kentucky, unveiled a new tourism campaign beyond this planet

LEILA FADEL, HOST:

Good morning, I'm Leila Fadel. Lexington, Ky., unveiled a new tourism campaign beyond this planet. The city used a laser to beam their message to a solar system 40 light years away. It features beautiful Kentucky scenery, and because chemistry is a universal language, it also includes the molecular structure of a popular Kentucky export, bourbon. Since it'll take four decades for the ad to reach its intended target, the tourism bureau is still counting on us Earthlings to visit. It's MORNING EDITION. Transcript provided by NPR, Copyright NPR.

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