In Athens, a second hand economy thrives, buoyed in part by the ever changing landscape of social media. Lately, videos of thrift store bounties and the so-called “underconsumption-core” aesthetic have flooded the online world. But what does it mean when “underconsumption” becomes trendy?
WUGA’s Emma Auer sat down with Dr. Sha’mira Covington, an assistant professor of fashion at the University of Georgia’s College of Family and Consumer Sciences to discuss the trend-ification of sustainability practices—and whether these behaviors are really helpful at all.
