American Red Cross

AP Photo/David Goldman

The American Red Cross is helping thousands of people in the Carolinas impacted by Hurricane Florence, but the agency is asking for assistance from the community.

The numbers are impressive for the agency. The Red Cross has helped to provide shelter for thousands of evacuees in more than 150 shelters in the Carolinas, provided more than 150,000 meals, rounded up nearly 3,000 disaster workers from around the country and mobilized more than 130 emergency response vehicles. But as Ronnika McFall tells us, the number of blood drives has plummeted. 

September is Childhood Cancer Awareness Month and the American Red Cross is working to draw attention to the situation.

According to the Red Cross, more than 15,000 children and teens in the U.S. are diagnosed with cancer each year. They may need blood products on a regular basis during chemotherapy, surgery, or treatment for complications.

Ronnika McFall is with Red Cross Communications. She says the organization is offering incentives to donors.

Red Cross: Critical Need for Blood

Aug 10, 2018

The Red Cross is continuing to experience a decline in donations as many regular donors delay giving to take final vacations, and prepare for the state of school.

The emergency shortage began last month and Red Cross officials say a critical need remains, especially for type ‘O’ blood. As a thank-you, those that give blood through August 30 will receive a $5 Amazon Gift Card via email.

Ronnika McFall is with Red Cross Communications; she says it’s easy to find a donation location near you.

Red Cross Issuing Urgent Call for Blood Donors

Jul 10, 2018

An emergency blood shortage is prompting the American Red Cross to issue an urgent call for eligible donors of all blood types – especially type O.

The agency escalated its call for blood and platelet donors after a difficult Independence Day week for donations.

Communications manager Ronnika McFall says several hundred fewer drives were held due to the July 4th holiday weekend.

“More than 550 fewer blood drives were held the week of the 4th of July than a typical week as individuals across the country celebrated the holiday and enjoyed summer activities.’

The Red Cross is launching a new campaign this summer, in hopes of reversing a declining donor population.

The goal of the Missing Types campaign is to raise awareness while recruiting new donors and reaching out to those who haven’t given blood in years. Communications Manager Ronnika McFall says the campaign is getting support as companies, organizations and agencies throughout the nation.  remove the letters A, B and O from their brands.