Drug Promotion

  We’ve all seen those relatable prescription drug ads that then rattle off a long, usually grim, list of potential side effects at the end. Host April Sorrow notes that pharmaceutical companies spent $6 billion last year advertising to consumers. But how does this marketing strategy affect the doctor-patient relationship, and ultimately a patient’s course of treatment? In this segment, Dr. Matthew Perri, Professor of Pharmacy, discusses his research on the impact of pharmaceutical companies advertising prescription drugs directly to consumers.