Pretend you're running for President. You're working the Iowa and New Hampshire diner circuit, you're raising money, and you've released a five-point plan for everything from agriculture to zirconium subsidies.
But wait - how's your campaign logo looking?
The campaign logo goes on yard signs, TV ads, buttons, posters, websites - just about everywhere, really. It's arguably the most visibly-memorable element of the campaign, besides the candidate's face.
Campaign logo design is both an art and a science, but not every campaign gets it right. Julie Spivey, a professor at the UGA Lamar Dodd School of Art, and a graphic designer. Here are some of her opinions on some 2020 campaign logos.
Pete Buttigieg (D): Mayor of South Bend, IN
"The logo itself is thoughtful. It's not necessarily risk-taking; it's clean. and very balanced."
Amy Klobuchar (D): Minnesota Senator
"Simple and clean, but maybe a little more friendly than presidential."
John Delaney (D): Former Maryland Congressman
"Feels kind of weak and dated to me. It's kind of bad typography, honestly, but it feels a little too reminiscent of the Obama logo."
Donald Trump (R): President of the United States
"It's certainly got the patriotic color palette, the stars. The sans-serif heavy, bold typeface speaks in a sort of loud voice."
Beto O'Rourke (D): Former Texas Congressman
"I actually think the typography is really striking and dignified ... [the use of the black] is find of forboding."
Kamala Harris (D): US Senator, California
"I think it's really refreshing. It's kind of vibrant and not colors we would expect."
Kirsten Gillibrand (D): US Senator, New York
"[Pink] can be problematic of powerful, depending on where you come from. [T]he typography in the Gillibrand mark is sort of contemporary, very nice. I think the '2020' really should have gone under her name."
