Pete the Cat is a beloved children’s book. Pete’s creator, Athens resident James Dean, recently teamed up with another Athens mainstay. Jittery Joes has released a line of coffee canisters decorated with the famous blue cat. But how did a character from a children’s book end up associated with a beverage that fuels the world’s adults? WUGA’s Mary Ryan Howarth found out.
Pete the Cat x Jittery Joe’s: behind the surprising collaboration

Mary Ryan Howarth