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Pete the Cat x Jittery Joe’s: behind the surprising collaboration

The back of the warehouse stores the various coffee blends Jittery Joes has created in collaboration with local artists and businesses.
Mary Ryan Howarth
The back of the warehouse stores the various coffee blends Jittery Joes has created in collaboration with local artists and businesses.

Pete the Cat is a beloved children’s book. Pete’s creator, Athens resident James Dean, recently teamed up with another Athens mainstay. Jittery Joes has released a line of coffee canisters decorated with the famous blue cat. But how did a character from a children’s book end up associated with a beverage that fuels the world’s adults? WUGA’s Mary Ryan Howarth found out.