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Pete the Cat x Jittery Joe’s: behind the surprising collaboration

The back of the warehouse stores the various coffee blends Jittery Joes has created in collaboration with local artists and businesses.
Mary Ryan Howarth
The back of the warehouse stores the various coffee blends Jittery Joes has created in collaboration with local artists and businesses.

Pete the Cat is a beloved children’s book. Pete’s creator, Athens resident James Dean, recently teamed up with another Athens mainstay. Jittery Joes has released a line of coffee canisters decorated with the famous blue cat. But how did a character from a children’s book end up associated with a beverage that fuels the world’s adults? WUGA’s Mary Ryan Howarth found out.

Mary Ryan Howarth is a recent graduate from the University of Georgia. She started as an intern at WUGA and quickly became a part-time reporter and producer. She also contributes to Athens News Matters and the Georgia Health Report. Some of Mary Ryan's interests include reading, arts and crafts, and running her podcast with her mom, HowARTh Gallery Gossip.