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The man behind the Flowerland sign

WUGA | By Havivah Saltz
Published October 24, 2026 at 10:00 AM EDT
A smiling man with glasses, wearing a button-down plaid shirt and sitting on a bench surrounded by plants.
Havivah Saltz
/
WUGA
Matt Turbeville, creator of the Flowerland signs, inside the Flowerland shop.

For Athenians who regularly drive down Prince Avenue, the funny and occasionally risque messages on the marquee outside the Flowerland store have become iconic. WUGA’s Havivah Saltz went to the flower shop to meet Matt Turbeville, the mind behind the marquee.
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Havivah Saltz
Havivah Saltz has been with WUGA since 2023 as an on-air host and the producer for African Perspectives. She got her start in radio on WOBC FM at Oberlin College (class of ‘23), and she’s also worked as an on-air host on Athens' Power 100.1 and Magic 102.1. She is currently WUGA's Senior Content Producer. Outside of work, you can find Havivah making art, writing fiction, practicing Japanese, petting her very round cat, and watching concerning amounts of TV.
See stories by Havivah Saltz
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