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Firefly Farmstop to host ribbon cutting in Winterville

A small wooden building with a metal roof and string lights is shown outdoors.
Emma Auer
/
WUGA
The Firefly Farmstop is in the renovated blacksmith shop in downtown Winterville.

The Marigold Collective in Winterville, Georgia has offered a farmers’ market and educational opportunities for East Athens students since 2020.

On April 11th at 11 a.m., it will host a ribbon cutting for its first grocery store located next to the Firefly Trail. The Firefly Farmstop has been years in the making. WUGA’s Emma Auer sat down with Sarah Hovater, the executive director of the Marigold Collective, to discuss this milestone.

Emma Auer is an award-winning reporter who joined WUGA as a full-time producer in 2024. She is also a graduate student in UGA's Romance Languages Department, studying French and Spanish. She covers the breadth of Northeast Georgia stories, from Athens City Hall to Winterville farmers' markets. Emma's work has also been heard on Georgia Public Broadcasting.
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